OFFERING AN INNOVATIVE WAY TO RE-FORMULATE PRODUCTS WITH LESS NATURAL SUGAR

Better Juice empowers food producers to introduce more nutrition, creativity and appeal into a wide array of natural fruit-based products and other goods containing natural sugar by dramatically lowering their natural sugar content.

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HELPING MANUFACTURERS DEVELOP NATURAL APPEALING REDUCED-SUGAR PRODUCTS

In the past, producers had limited choices for creating low-sugar products containing naturally sugary ingredients. They could remove or replace the added sugar, but could not unlock the secret to extracting natural sugar from ingredients.
Better Juice has cracked the code to reducing sugar from natural products such as fruit juice (and in the future, honey and syrups) using a simple, natural, non-GMO process that keeps nature’s goodness.

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INTRODUCING SCIENCE TO THE FOOD VALUE CHAIN

Better Juice was founded in 2018 by a team of industry disrupters committed to making better-for-you foods with less sugar. They put their decades of food, science and engineering expertise into developing a process that uses enzymes to change sugars into dietary fibers and other non-digestible sugars.

BACKED BY FOOD-TECH LEADERS

The company is supported by prestigious venture capital firms, food-tech pioneers and food manufacturers. Prominent international brands are partnering with Better Juice to bring innovative next-gen products to market.

A STRATEGY OF SUSTAINABILITY

Driven by its core principles of promoting harmony with Planet Earth, Better Juice is clean label, using natural, sustainable manufacturing, producing only feed-grade waste.

THE WINNING
SUGAR-REDUCTION SOLUTION

Better Juice continues to earn international recognition for its innovative technology.

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Top-5
food-enzyme solution startup

Research & Development Award

Grant

winner

Most Innovative Technology

Award

Just Drinks Excellence Awards

Start-Us Insights

Horizon 2020 
EU Project 

2018 Fi Global Startup Innovation Challenge

EXECUTIVE LEADERSHIP

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Eran Blachinsky, PhD, MBA

Co-CEO and Co-Founder

Eran’s 15+ year food and biochemistry career integrates his science and engineering R&D experience, while leveraging his leadership and business expertise. Prior to founding Better Juice, Eran was an R&D and technology executive with food processing companies. He has a strong diverse background in research.

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Gali Yarom, BSc

Co-CEO and Co-Founder

A seasoned food industry executive anchored in biotech and food engineering, Gali has established and managed large food operations, delivering value to all stakeholders. With 20+ years’ experience, Gali has held executive positions at several top food companies, specializing in operations, technology, production and strategy.

ADVISOR &
BOARD OF DIRECTORS 

Roni Shapira, PhD - Scientific Advisor

For 30 years, Roni has been a senior food-microbiology lecturer at the Hebrew University – specializing in juice, beverage, wine and beer microbiology.
Roni is a regulatory advisor to manufacturers and ministries of health, serving on several Israeli and international regulatory committees.

Amir Zaidman, MBA

Visionary food and tech executive specializing in business development and investment – currently The Kitchen Hub VP of BD; board member of numerous start-ups and publicly traded companies

Angel Sánchez, MBA

Keter Deputy Group CEO and European business head; over 25 years’ experience in business, food, consumer goods and telecom; former global CEO of Conserve Italia and ABM Italia

Mor Assia, MBA

iAngels Founding Partner/Co-CEO and iAngels Ventures Fund GP; highly in-demand board member; entrepreneur who helps global companies define corporate strategy and conduct M&As and tech pivots

Dov Govrin

CEO at Schestowitz Holdings; veteran executive with broad leadership, financial, strategy, marketing, BD, importing and distribution experience for some of the largest global brand-name consumer goods

Michel Abadi, EMBA

Maverick Ventures Israel Managing Partner and investment expert; former Salomon Brothers asset management JV Fund Manager, JP Morgan Private Bank Product Director and gem investment BD Director

Anat Gabriel, MBA

VP of Global Net Revenue Management at Unilever; senior food and medical product strategist and sales and marketing executive; held leadership positions at Eli Lilly, ConvaTec and Teva

TEAM MEMBERS

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Shelly Boychenko

Procurement

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Arad David

R&D

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Carmel Kumerchero

Pilot plant

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Henri Elkobi, MaD

Chief Engineer

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Noa Benedek

R&D

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Sapyr Sebaoun

Pilot plant

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Alon Szchupak, Ph.D

Pilot Plant Team Manager

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Noam Gazit

R&D

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Alon Fridlander

Pilot plant

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Gili Tiferet

Office manager