Remove fruit juice sugar naturally
Better Juice is shaking up the juice market
with a new disruptive technology
Better Juice was founded in 2017 by a team of prestigious food industry professionals: a biochemist and microbiology academician with extensive experience in product development. The company is supported by The Kitchen FoodTech Hub – Strauss Group’s incubator, whose goal is to nourish promising food-tech ventures that can disrupt the global food system – making it more productive, more affordable, more sustainable and healthier.
Better Juice gives consumers what they are looking for: simple ways to reduce sugar in their diets. Popular juices such as orange and apple juice have 6 teaspoons (25 grams) of sugar per 1-cup serving (250 ml). Grape juice has up to 14 teaspoons. The Better Juice solution lets industrial juice producers lower or eliminate sugar in one simple step.
Better Juice reduces all types of sugar in juice: sucrose, glucose and fructose. The product processes all types of fruit juice, regardless of sugar composition.
Sugar is the major contributor to 21st century pandemics:
overweight, obesity and diabetes.
Did you know?
Meet the team
B.Sc Biotechnology & Food Engineer
Co-Founder, COO and VP of Business Development
Gali joined us after serving a key positions in one of Israel's leading dairy companies, she brings with her a high professionalism and extensive knowledge in our industry.
With full trust and confidence in our technology Gali chose to join our team as a full partner in management.
Chief Scientific Officer
For the past 30 years, Roni has been a senior lecturer at the Hebrew University in food microbiology with expertise in juices, beverages, wine and beer microbiology. Roni is a member of several regulatory committees in Israel and abroad, advising food, juice and beverage manufacturers and ministries of health.