Meet the team

Eran Blachinsky.png

Eran’s career in the chemical and food industry spans over a decade, with multidisciplinary experience in R&D initiatives that integrate biology, chemistry and engineering and leverage business expertise and leadership.

Founder and CEO

Eran Blachinsky 

Roni Shapira.png

For the past 30 years, Roni has been a senior lecturer at the Hebrew University in food microbiology with expertise in juices, beverages, wine and beer microbiology. Roni is a member of several regulatory committees in Israel and abroad, advising food, juice and beverage manufacturers and ministries of health.

Chief Scientific Officer

Roni Shapira


Keren Shemesh.png

Keren has vast experience in scaling up lab prototypes to industrial scale. She worked as a process engineer at one of the largest engineering companies in Israel. She designed a range of chemical production lines and was a planner of Israel’s largest desalination plant.

Chemical Engineering

Keren Shemesh,


Aviv Cohen.png

With GMP product development experience, Aviv served as the researcher and lab manager for Luminera, a pharmaceutical company. There, he developed a revolutionary patented facial rejuvenation product, a thread composed of hyaluronic acid and calcium hydroxyapatite.

R&D Manager

Aviv Cohen


Elad Landau.png

Specializing in microbiology, Elad worked as a lab manager in the Faculty of Agriculture at the Hebrew University of Jerusalem.

R&D Researcher & Lab Manager

Elad Landau


Rotem Cohen.png

Rotem earned her MSc in biotechnology from the Hebrew University of Jerusalem, specializing in microbiology and phytopathology. She studied under Dr. Shay Covo at the Faculty of Agriculture

R&D Researcher

Rotem Cohen


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